

Own your data, transform your data, use your data.

"The companies that are going to win tomorrow, are the ones who are investing in owning their data today."
Podcast
The Power Of Data with Paul "Gravy" Graeve
The Friday Habit
In this episode, Mark and Data Coach Gravy discuss the significance of data in business, exploring Paul's journey from an accidental entry into the data world to becoming a successful entrepreneur. They delve into the lessons learned from the dot-com boom, the importance of data ownership, and the challenges businesses face in managing their data across various platforms. The conversation emphasizes the need for companies to recognize data as their most valuable asset and to take control of it for better decision-making and growth.

Why CEOs Must Lead Their Data (Even If They're Not Technical)
The Growth Focus Podcast
Gary Lafferty speaks with Paul “Gravey” - founder of The Data Group and trusted data coach to enterprise CEOs. In this powerful episode, Gravey shares how to stop outsourcing your data leadership, why clean data fuels AI success, and how building real relationships (not selling platforms) drives long-term growth.

Is Your Data Useless?
The UnNoticed Entrepreneur
Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.

Blog
Why REST APIs Are Mission-Critical for Data-Driven Businesses in the Age of AI
Learn why REST APIs are key to AI, automation, and growth—and how they future-proof your business starting now.

How Data Shapes Modern Leadership - Paul "Data Coach Gravy" on the Denis Gianoutsous podcast
Paul Kent Graeve discusses how CEOs must prioritize data foundations for AI success. Building strong data teams and implementing organized strategies prepares organizations for digital transformation—the essential first step before pursuing AI initiatives.

Fixing Your Data for Success
Discovering your data is only the first step. Once you have identified the issues, the real challenge begins—fixing them.

Video
The Data Group Introduction
An introduction to The Data Group and our mantra: Own Your Data, Discover Your Data and Use Your Data.

Own Your Data
The Data Group exists to help you become a data-driven organization. This video discusses how you can not be a data-driven organization until you own your data.

Discover Your Data
The Data Group Exists to help you become a data driven organization. This video describes how can clean, fix and enrich you data to make it actually useful.

COMING SOON
Data-Driven Leader
Ready to transform yourself into a Data-Driven Leader?
Read the Book!
Data-Driven Leader is the essential guide for CEOs ready to transform their data into their competitive advantage. With clarity, humor, and a how-to roadmap, Data Coach Gravy shows you how to lead your data—without needing to be a data expert. If you want to transform your company into a data-driven business and transform yourself into a data-driven leader, this book is your playbook.
Get the insights needed to lead with confidence and achieve measurable results.

About Data Coach Gravy
Philosophy
Gravy started his first data company from his college apartment (Auburn University - War Eagle!), and has started 8 more since then. A visionary data leader with extensive experience in diverse industries Gravy's data businesses have consistently delivered results across diverse industries including finance, pharmaceuticals, petrochemicals, healthcare, logistics, wholesale and retail. Gravy's special talent is hiring people smarter than him, as his team can attest. Gravy is the "idea guy."
Experience
The Data Group's core mission - helping our customers become data-driven! With the help of his church, Gravy coined our mantra "Own Your Data, Transform Your Data, Use Your Data" and is currently authoring a book explaining what all this means. Gravy loves God, Country, his wife Suzi, his daughter Hammy (yes, "Hammy Gravy"), his "boys" Scoobs and Taz, and data - in that order. When Gravy is not coming up with new data strategies for customers he's usually walking with Hammy, Scoobs and Taz.

The Data Group
We’re all about solving your data problems and making your data work for you. We help businesses like yours harness the power of their data to fuel growth and success. We keep things simple and fun while focusing on what matters—building lasting relationships and delivering results that make a difference.
Contact Data Coach Gravy
I love to talk data, so feel free to book a call with me today using the link below.
Paul Kent Graeve aka Data Coach Gravy
Birmingham, AL, USA