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Own your data, transform your data, use your data.

Data-Driven Leader book by Paul Kent Graeve displayed on tablet, smartphone, and paperback format.

"The companies that are going to win tomorrow, are the ones who are investing in owning their data today."

Data Coach Gravy

Podcast

Because everyone wins when the leader becomes data-driven.

The Power Of Data with Paul "Gravy" Graeve

The Friday Habit
By Data Coach Gravy
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July 4 2025

In this episode, Mark and Data Coach Gravy discuss the significance of data in business, exploring Paul's journey from an accidental entry into the data world to becoming a successful entrepreneur. They delve into the lessons learned from the dot-com boom, the importance of data ownership, and the challenges businesses face in managing their data across various platforms. The conversation emphasizes the need for companies to recognize data as their most valuable asset and to take control of it for better decision-making and growth.

Listen now

Why CEOs Must Lead Their Data (Even If They're Not Technical)

The Growth Focus Podcast
By Data Coach Gravy
|
June 30 2025

Gary Lafferty speaks with Paul “Gravey” - founder of The Data Group and trusted data coach to enterprise CEOs. In this powerful episode, Gravey shares how to stop outsourcing your data leadership, why clean data fuels AI success, and how building real relationships (not selling platforms) drives long-term growth.

Listen now
Podcast thumbnail: Podcast cover for "The Unnoticed Entrepreneur" featuring photos of Jim James and Paul Kent Graeve, with the slogan "Refuse to be overlooked" on a white background.

Is Your Data Useless?

The UnNoticed Entrepreneur
By Data Coach Gravy
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MAY 8 2025

Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.

Listen now

Blog

Why you need to control your own data.
Cloud API graphic connected to square AI graphic with yellow and white text: "Why rest APIs are essential for AI-ready businesses"

Why REST APIs Are Mission-Critical for Data-Driven Businesses in the Age of AI

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Data-Insight
By Data Coach Gravy
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July 8, 2025

Learn why REST APIs are key to AI, automation, and growth—and how they future-proof your business starting now.

Read full article
Dennis Giannoutsas Leadership is Changing Podcast

How Data Shapes Modern Leadership - Paul "Data Coach Gravy" on the Denis Gianoutsous podcast

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Data-Insight
By Data Coach Gravy
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January 14, 2025

Paul Kent Graeve discusses how CEOs must prioritize data foundations for AI success. Building strong data teams and implementing organized strategies prepares organizations for digital transformation—the essential first step before pursuing AI initiatives.

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Fixing Your Data for Success

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Echo
By Data Coach Gravy
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April 8, 2025

Discovering your data is only the first step. Once you have identified the issues, the real challenge begins—fixing them.

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Video

Why you need to control your own data.

The Data Group Introduction

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DataGroup
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May 29 2024

An introduction to The Data Group and our mantra: Own Your Data, Discover Your Data and Use Your Data.

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Own Your Data

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DataGroup
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May 29 2024

The Data Group exists to help you become a data-driven organization. This video discusses how you can not be a data-driven organization until you own your data.

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Discover Your Data

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DataGroup
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July 1 2024

The Data Group Exists to help you become a data driven organization. This video describes how can clean, fix and enrich you data to make it actually useful.

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COMING SOON

Data-Driven Leader

Ready to transform yourself into a Data-Driven Leader?

Read the Book!

Data-Driven Leader is the essential guide for CEOs ready to transform their data into their competitive advantage. With clarity, humor, and a how-to roadmap, Data Coach Gravy shows you how to lead your data—without needing to be a data expert. If you want to transform your company into a data-driven business and transform yourself into a data-driven leader, this book is your playbook.

Get the insights needed to lead with confidence and achieve measurable results.

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About Data Coach Gravy

Philosophy

Gravy started his first data company from his college apartment (Auburn University - War Eagle!), and has started 8 more since then. A visionary data leader with extensive experience in diverse industries Gravy's data businesses have consistently delivered results across diverse industries including finance, pharmaceuticals, petrochemicals, healthcare, logistics, wholesale and retail. Gravy's special talent is hiring people smarter than him, as his team can attest. Gravy is the "idea guy."

Experience

The Data Group's core mission - helping our customers become data-driven! With the help of his church, Gravy coined our mantra "Own Your Data, Transform Your Data, Use Your Data" and is currently authoring a book explaining what all this means. Gravy loves God, Country, his wife Suzi, his daughter Hammy (yes, "Hammy Gravy"), his "boys" Scoobs and Taz, and data - in that order. When Gravy is not coming up with new data strategies for customers he's usually walking with Hammy, Scoobs and Taz.

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The Data Group

We’re all about solving your data problems and making your data work for you. We help businesses like yours harness the power of their data to fuel growth and success. We keep things simple and fun while focusing on what matters—building lasting relationships and delivering results that make a difference.

Contact Data Coach Gravy

I love to talk data, so feel free to book a call with me today using the link below.

Paul Kent Graeve aka Data Coach Gravy

Birmingham, AL, USA

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